Money As royal wedding nears, brands benefit from 'Meghan effect'

02:00  15 april  2018
02:00  15 april  2018 Source:   Associated Press

Meghan Markle Travels to Chicago Before Royal Wedding to Prince Harry

  Meghan Markle Travels to Chicago Before Royal Wedding to Prince Harry Meghan Markle returned to the United States on Thursday to take care of some business before marrying Prince Harry next month, according to multiple reports. In a photo obtained by The Chicago Tribune, a woman that appears to be Meghan is photographed from the back at O'Hare International Airport, going incognito in an all-black outfit and wearing a Red Sox cap. TMZ reports that Meghan later entered the VFS Global U.K. Visa Application Centre in Chicago with four bodyguards in order to finalize her application for a U.K.

LONDON — Canadian fashion designer Bojana Sentaler stared at her television on Christmas Day to see if Meghan Markle had a gift for her. She did. As Prince Harry’s future bride left a church service on the grounds of Queen Elizabeth II’s private country estate

“I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general public,” Kelley said. “The royal effect doesn’t guarantee you success,” she said. “But it’s a lovely notch in the belt.”

FILE - In this Monday, Dec. 25, 2017 file photo, Britain's Prince Harry and his fiancee Meghan Markle leave the traditional Christmas Day church service, at St. Mary Magdalene Church in Sandringham, England. As Prince Harry's future bride left a church service on the grounds of Queen Elizabeth II’s private country estate, designer Bojana Sentaler recognized her coat “I was looking for the ribbed sleeves, hoping it was a Sentaler coat,’’ said the designer, who met Markle when she was a mere TV star. The Meghan magic was almost instantaneous; Markle's coat sold out, as Sentaler expected, and the publicity fueled sales of other designs. (AP Photo/Alastair Grant, file) © The Associated Press FILE - In this Monday, Dec. 25, 2017 file photo, Britain's Prince Harry and his fiancee Meghan Markle leave the traditional Christmas Day church service, at St. Mary Magdalene Church in Sandringham, England. As Prince Harry's future bride left a church service on the grounds of Queen Elizabeth II’s private country estate, designer Bojana Sentaler recognized her coat “I was looking for the ribbed sleeves, hoping it was a Sentaler coat,’’ said the designer, who met Markle when she was a mere TV star. The Meghan magic was almost instantaneous; Markle's coat sold out, as Sentaler expected, and the publicity fueled sales of other designs. (AP Photo/Alastair Grant, file)

LONDON (AP) — Canadian fashion designer Bojana Sentaler stared at her computer screen on Christmas Day to see if Meghan Markle had a gift for her.

Meghan Markle Travels to Chicago Before Royal Wedding to Prince Harry

  Meghan Markle Travels to Chicago Before Royal Wedding to Prince Harry Meghan Markle returned to the United States on Thursday to take care of some business before marrying Prince Harry next month, according to multiple reports. In a photo obtained by The Chicago Tribune, a woman that appears to be Meghan is photographed from the back at O'Hare International Airport, going incognito in an all-black outfit and wearing a Red Sox cap. TMZ reports that Meghan later entered the VFS Global U.K. Visa Application Centre in Chicago with four bodyguards in order to finalize her application for a U.K.

But these days, the royal effect is supercharged by social media. “I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general public,” Kelley said.

"I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general "The royal effect doesn't guarantee you success," she said. "But it's a lovely notch in the belt." ___ For complete royal wedding coverage, visit https

She did. As Prince Harry's future bride left a church service on the grounds of Queen Elizabeth II's private country estate, Sentaler spotted a cuff detail on Markle's camel alpaca coat that told her customers would soon be flocking to her website.

"I was looking for the ribbed sleeves, hoping it was a Sentaler coat," said the designer, who met Markle when she was a mere TV star. "And as soon as I saw that, I was so happy and so excited! And it was the best Christmas present I could ever wish for."

The Meghan magic was almost instantaneous; Markle's coat sold out, as Sentaler expected, and the publicity fueled sales of other designs. Now part of an elite circle of entrepreneurs tapped with the monarchy's golden touch, the designer plans to expand her presence in London.

The Hilarious Reason This Commemorative Royal Wedding Plate Is Going Viral

  The Hilarious Reason This Commemorative Royal Wedding Plate Is Going Viral The 'alternative' plate, which is currently on sale on Etsy.The $36 plate, currently on sale on online marketplace Etsy, features a picture of the red-haired pop star along with Meghan Markle, to mark the royal wedding at Windsor Castle in May.

Canadian fashion designer Bojana Sentaler stared at her television on Christmas Day to see if Meghan Markle had a gift for her. As Prince Harry's future bride left a church service on the grounds of Queen Elizabeth II's private country estate, Sentaler spotted a cuff detail on Markle's camel.

"I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general "The royal effect doesn't guarantee you success," she said. "But it's a lovely notch in the belt." ___ For complete royal wedding coverage, visit https

FILE - In this Thursday, Jan.18, 2018 file photo, Britain's Prince Harry and his fiancee Meghan Markle leave after a visit to Cardiff Castle in Cardiff, Wales. When Meghan wore The Dina style jean from the Hiut Denim Company, there was worldwide publicity about a firm in Wales which started to re-employ workers displaced when the local factory closed. (AP Photo/Frank Augstein, file) © The Associated Press FILE - In this Thursday, Jan.18, 2018 file photo, Britain's Prince Harry and his fiancee Meghan Markle leave after a visit to Cardiff Castle in Cardiff, Wales. When Meghan wore The Dina style jean from the Hiut Denim Company, there was worldwide publicity about a firm in Wales which started to re-employ workers displaced when the local factory closed. (AP Photo/Frank Augstein, file) Markle's marriage to Harry isn't just a trans-Atlantic love story linking the House of Windsor to Hollywood. The couple's May 19 wedding is likely to have dividends for the designers, florists, bakers and tiara makers who are directly part of it, as well as for businesses much farther down the line of affection.

The glamorous bride-to-be alone is forecast to pump 150 million pounds ($210 million) into the British economy as consumers try to mimic her style, according to economists at Brand Finance, which produces an annual report on the monarchy's economic contributions.

Royal Wedding: Manchester Arena Attack Victim, 12, Among 1,200 'Heroes' Invited To Harry And Meghan's Big Day

  Royal Wedding: Manchester Arena Attack Victim, 12, Among 1,200 'Heroes' Invited To Harry And Meghan's Big Day A 12-year-old schoolgirl caught up in the Manchester Arena bombing is among the members of the public picked to witness Prince Harry and Meghan Markle’s wedding.With political figures kept off the guest list entirely, the couple have opted for an informal approach to their guest list for the St George’s Chapel ceremony in the grounds of Windsor Castle compared to the Westminster Abbey wedding of the Duke and Duchess of Cambridge in 2011.

17 royal wedding rules Prince Harry and Meghan Markle will follow. Meghan 's bouquet will have to include a very specific flower. Read more Whole story (280). Published 2 hours ago by Evening Standard - Lifestyle (Great Britain) Categories: Society.

But these days, the royal effect is supercharged by social media. "I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general public," Kelley said.

Meghan Markle © Associated Press Meghan Markle In all, the wedding is expected to generate more than 1 billion pounds of economic activity, including 300 million pounds in tourism, particularly from Americans eager to be part of the occasion.

Marketers see Markle as a bonus from the royal family, since her engagement to Harry followed so closely on the sensible but very stylish heel of the former Kate Middleton, who married Prince William seven years ago.

But Markle, whose pencil skirts and stiletto heels graced the hit U.S. television show "Suits" for seven years, brings fresh sparkle to the picture. Having her showcase a coat, handbag or service is like being associated with a fairy tale, just like when Grace Kelly married Prince Rainier III of Monaco in 1956.

Prince Harry and Meghan Markle visit Catalyst Inc science park in Belfast, Northern Ireland March 23, 2018. © Reuters Prince Harry and Meghan Markle visit Catalyst Inc science park in Belfast, Northern Ireland March 23, 2018. Perhaps more importantly, she's a biracial American who links the royal family to new countries and new cultures.

"The U.S. loves a princess," said Pauline MacLaran, co-author of "Royal Fever: The British Monarch in Consumer Culture."

Cheers as Harry reveals Meghan’s excitement about Commonwealth role

  Cheers as Harry reveals Meghan’s excitement about Commonwealth role The prince said he was ‘incredibly grateful that the woman I am about to marry, Meghan, will be joining me in this work’.Harry described how the woman he will marry in just over a month would be by his side in his new role as Commonwealth Youth Ambassador, a post bestowed by the institution’s head the Queen.

But these days, the royal effect is supercharged by social media. "I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general public," Kelley said.

"I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general public," Kelley said. "The royal effect doesn't guarantee you success," she said.

"It's something that the U.S. does not have. It's the rags-to-riches story. It's the whole Cinderella story yet again."

The back story makes Markle of huge interest not just to Americans — who sometimes seem more fascinated by the royals than their own subjects — but also other royalty-loving countries like Japan, which marvels at the Windsors moving into the 21st century.

"The last time there was something like this was when Grace married Rainier, and he was just a petty potentate," said David Haigh of Brand Finance.

  As royal wedding nears, brands benefit from 'Meghan effect' © Deadline

The royals don't advertise, but they do set trends and showcase whatever they might be wearing, seeing or doing. Whether it was Queen Victoria popularizing trees for Victorian Christmases or Princess Diana and her ruffle collars, people have long tried to emulate their style.

But these days, the royal effect is supercharged by social media. The internet offers a running commentary on everything the royals do, and their fashion choices are photographed, scrutinized and instantly identified. Websites such as whatkatewore.com and its sister site, whatmeghanwore.net quickly pinpoint the designer and sometimes tell a bit of a garment's story.

When Meghan wore The Dina style jean from the Hiut Denim Company, there was worldwide publicity about a firm in Wales which started to re-employ workers displaced when the local factory closed. Handbag designer Charlotte Elizabeth, a small firm supported by The Prince's Trust charity, warns of long waits and unprecedented demand now that Markle is part of the equation.

Cheers as Harry reveals Meghan’s excitement about Commonwealth role

  Cheers as Harry reveals Meghan’s excitement about Commonwealth role The prince said he was ‘incredibly grateful that the woman I am about to marry, Meghan, will be joining me in this work’.Harry described how the woman he will marry in just over a month would be by his side in his new role as Commonwealth Youth Ambassador, a post bestowed by the institution’s head the Queen.

"I think Meghan understands tailor diplomacy and understands it at the level she wants to expose to the smaller craft brands for the general public," Kelley "The real effect does not guarantee success," he said. "But it's a precious notch in the belt." ___ For full coverage of the royal wedding , visit https

But these days, the real effect is overloaded by social networks. "I think Meghan understands sartorial diplomacy and understands it at the level she wants to expose to smaller craft brands for the general public," Kelley said.

Prince Harry and Meghan Markle, leave following the Commonwealth Service at Westminster Abbey, London. © Press Association Prince Harry and Meghan Markle, leave following the Commonwealth Service at Westminster Abbey, London.  American Susan Kelley, founder of whatkatewore.com, said Markle has proved to be more cognizant of the impact of her choices than the Duchess of Cambridge. That may be because as a former actress, she brings to her new public role a greater sensitivity to the messages sartorial selections contain.

"I think Meghan understands sartorial diplomacy and understands it to the level that she wants to expose smaller artisanal brands to the general public," Kelley said. "It's a tremendous economic driver, a tourism driver and a platform to draw attention to the charitable endeavors they think are important."

Anyone who has been sucked into this vortex can vouch for the impact of even an unplanned product sighting. Just ask Raegan Moya-Jones, co-founder of aden + anais, a baby products company based in New York.

After the world got a 45-second look at newborn Prince George in one of the company's signature muslin swaddles five years ago, aden + anais' website crashed within four hours. The next day, the site crashed again, Moya-Jones recalled. The company had 7,000 orders — a 600 percent increase in sales — in nine days for the "royal swaddle" that popped up in search engines.

Moya-Jones, who is originally from Australia, said that while it is a wonderful thing "to be able to drop into conversation that you dressed the royal baby," the tsunami of attention ended almost as quickly as it began.

"The royal effect doesn't guarantee you success," she said. "But it's a lovely notch in the belt."

Related: Meghan Markle's Worn This Outfit at Least 25 Times, but Most Royals NEVER Do (Popsugar)

Meghan Markle's Worn This Outfit at Least 25 Times, but Most Royals NEVER Do: Every fashion girl loves a good all-black outfit, and Meghan Markle isn't any different. Over the past few years, the royal bride-to-be has worn her fair share of LBDs and jet-black ensembles, and being engaged to Prince Harry hasn't stopped her from doing so. Of course, members of the royal family usually reserve this color palette for more somber events. But Meghan has never been afraid to set her own rules, and once you see how good she looks in a little black dress, you'll understand why she always favors this (non)color. Meghan Markle's Worn This Outfit at Least 25 Times, but Most Royals NEVER Do


Councillor invited to royal wedding for his work with the Queen .
Robert Moran, former provost of Inverclyde, helped organise a visit by the Queen and Duke of Edinburgh to Greenock in 2012. © Press Association Inverclyde Council of Robert Moran welcoming Queen Elizabeth II to Greenock in Scotland as part of her Diamond Jubilee. Mr Moran former provost of Inverclyde, was nominated for a Royal Wedding invitation by the Lord Lieutenant of Renfrewshire for his community work and for helping to organise this visit.

—   Share news in the SOC. Networks

Topical videos:

This is interesting!