Tech & Science Apple might be right to undersell augmented reality

11:37  14 september  2017
11:37  14 september  2017 Source:   The Verge

Three things that will never be the same after the iPhone 8

  Three things that will never be the same after the iPhone 8 If you listen to Apple’s inflationary marketing spiel, every time the company launches a new iPhone, it “changes everything.” The prosaic truth, however, is that most iPhone releases aren’t all that revolutionary. A pple, like everyone else, sometimes takes multiple iterations to complete its most ambitious goals. But as we face up to the culmination of another year of hyped-up iPhone speculation, I do see three particular ways in which the iPhone 8 (or whatever Apple calls its new flagship) will indeed be the harbinger of massive and irrevocable change.

Writer and VR / AR evangelist Robert Scoble called it “totally undersold ,” with “no effort at explaining why Apple 's new OS is bringing a new world to us.” But right now, that might be a smart idea. Augmented reality ’s silly present sits uneasily with lofty rhetoric about its future.

Apple might be right to undersell augmented reality . How to pick between the iPhone X and iPhone 8. Essential Phone will be available at all Sprint stores September 14th.

  Apple might be right to undersell augmented reality © Provided by The Verge

One of Apple’s most interesting new mobile updates is an augmented reality toolkit called ARKit, which will show up on iPhones and iPads next week with iOS 11. Even before the official release, developers have used ARKit to realize some pretty clever ideas. But yesterday, ARKit felt like a minor sideshow to the big news of the day. Where Apple was effusive about augmented reality earlier this year at WWDC — and competitors Google and Facebook have steadily stressed it as a sea change in human-computer interaction — yesterday’s event made it feel like an extra perk. Writer and VR / AR evangelist Robert Scoble called it “totally undersold,” with “no effort at explaining why Apple's new OS is bringing a new world to us.”

The new iPhone will land in Apple's flying saucer campus

  The new iPhone will land in Apple's flying saucer campus iPhone, schm-iPhone. What we all really want to see come Sept. 12 is Apple's newly landed flying saucer of a headquarters. Looking like a love child of the Close Encounters of the Third Kind ship and Rio de Janeiro's Maracana soccer stadium, Apple Park HQ sprawls over 175 acres.The multi-storied ring set into a quadrilateral studded with 9,000 trees will eventually be home to 12,000 employees who, lapping the building in search of colleagues, presumably won't curse the company when they walk outside only to find their car is on the monolith's other side.

Open Menu Close Menu. Apple Developer. Account. Understanding Augmented Reality . Discover concepts, features, and best practices for building great AR experiences. When a large flat surface is in the scene, ARKit may continue changing the plane anchor’s position, extent, and transform after

Apple might be right to undersell augmented reality . How to pick between the iPhone X and iPhone 8. Essential Phone will be available at all Sprint stores September 14th.

But right now, that might be a smart idea.

Showcasing “augmented reality” on a smartphone comes with a lot of baggage. The term seems simultaneously futuristic and obsolete: it could refer to the awkward AR gimmicks of early smartphones, high-tech glasses that people might not use for years, or a conflation of both. ARKit has a lot of potential uses, but many of them are still pretty silly, which sits uneasily alongside lofty rhetoric about the future of computing. And, above all, people can’t use ARKit until iOS 11 is released next week, so they’d have to wait to check out anything Apple demonstrated at the keynote.

For an example of how overselling an idea too early can backfire, look at Google’s phone-based Daydream VR platform. Daydream is a great idea with good technical execution, but since so few phones supported the system at first, practically nobody could try it during the first wave of publicity. Google created a separate Play Store to make Daydream feel like an independent platform, but this also highlighted the small launch catalog. People were primed to pass judgment on Daydream as though it were a full-fledged computing ecosystem, when it was still largely an experiment.

Apple introduces ‘Face ID’ for iPhone X

  Apple introduces ‘Face ID’ for iPhone X Apple today confirmed the iPhone X will feature facial recognition technology dependent upon a new “true depth camera system” including an infrared camera, flood illuminator, dot projector, and proximity sensor. The Face ID feature will work in low light situations and, according to Apple, there’s only a one in a million chance another face (unless you have an evil twin) can unlock your device.Every time you look at your iPhone X it detects your face. The feature will allow users to unlock devices simply by looking at them, essentially letting iPhone owners to use their face as a password.

Apple 's tenth anniversary iPhone is right around the corner. Augmented reality (AR), for the uninitiated, is the halfway-house between virtual reality and, well, real reality . It overlays virtual objects onto the real world, whether via a screen or a headset. You might use it to play a platforming game

Apple CEO Tim Cook has long been enamored with augmented reality . Read more: The iPhone's Best New Feature Does Nothing at All. Apple may be late to the AR battleground. Your California Privacy Rights . Terms of Use. Ad Choices.

Besides, watching an augmented or virtual reality demo isn’t the same as trying one. Apple used an AR demo to showcase the iPhone’s high-powered graphics, but as far as the actual augmented reality part goes, it’s more magical to see objects overlaid on your personal world than on a stage. Conversely, you don’t want to oversell a shiny demo that’s boring or glitchy in real life, especially if it’s one of the first examples people see of ARKit in action. With the iOS 11 release so close, and some apps already on the way, it’s worth letting consumers discover experiences on their own.

And unlike Daydream, which needed to convince users to buy $79 headsets, people will get the iPhone whether or not they care about ARKit. So developers can feel out the space with a relatively low profile, until there’s a proven market for Apple to highlight — the way apps or games weren’t originally a central selling point for iOS. Since Apple keeps mostly quiet about future tech like smart glasses, despite long-running speculation about an Apple headset, app makers also aren’t working under the weight of meeting expectations set by sci-fi movies.

The New Apple iPhone 8 Is Built for Photography and Augmented Reality

  The New Apple iPhone 8 Is Built for Photography and Augmented Reality Apple on Tuesday introduced the iPhone 8 and iPhone 8 Plus, mostly incremental upgrades to the existing iPhone 7 and 7 Plus models. The iPhone 8 and 8 Plus, made of aluminum and glass, come in silver, space gray and gold colors. They’re water- and dust-resistant with upgraded displays and studio speakers. They’re powered by an all-new, six-core processor, which Apple calls the A11 Bionic. They will be available in 64GB and 256GB configurations starting at $699 for the iPhone 8 and $799 for the iPhone 8 Plus. They will start shipping on September 22.

Augmented reality and virtual reality are inverse reflections of one in another with what each technology seeks to accomplish and deliver for the user. Virtual reality offers a digital recreation of a real life setting, while augmented reality delivers virtual elements as an overlay to the real world.

Where Might Apple Fit into this New World of Augmented Reality Devices? Will we see Apple Augmented Reality Displays sometime soon? Apple was granted a patent this month that describes display devices running applications that show off Augmented Reality .

I’m not sure Apple is doing this intentionally, or that it will stay on this path. Tim Cook lauded augmented reality after ARKit’s original announcement this summer, calling the technology “profound.” Apple doesn’t shy away from grandiose pronouncements, and it flew through a lot of features during yesterday’s keynote. It might simply be impressive that ARKit got as much time as it did.

Intentional or not, though, a low-key launch could be what augmented reality needs. AR will inevitably be treated as a successor to — or a replacement for — virtual reality, which has spent years in a brutal cycle of hype and disillusionment. By letting it grow organically before declaring a revolution, we could help make AR’s development a little calmer.

Apple bans misleading apps on iOS .
As soon as you get your shiny new iPhone 8, you'll probably want to download some apps. So Apple took the opportunity to update its developer app review guidelines to make sure the App Store is in tip top shape. According to 9to5 Mac, it's now officially cracking down on misleading apps.The App Store has already had policies against such apps already, but the recent update makes it more explicit. The ban is against apps "including content or services that it does not actually offer." As those fake antivirus apps don't actually work, they're definitely on this list.

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