Tech & Science Instagram Has Become Facebook's Best Investment

11:20  09 july  2018
11:20  09 july  2018 Source:   ibtimes.com

Instagram now lets you add a soundtrack to your Stories

  Instagram now lets you add a soundtrack to your Stories As was rumored in May, Instagram is now letting users add soundtracks to their Stories. Selecting a soundtrack to a Story seems easy enough: When tapping to add a sticker to a photo or video, a music icon will pop up. Tap that to bring up a library to search for the perfect song or browse by mood, genre or popularity. Tracks can be previewed before they're added. Once chosen, you can fast forward or rewind so the tune starts at the moment you choose. Per Instagram's post, there are thousands of songs to select from with more added every day.

Our Mission: Helping the World Invest — Better . Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our In April 2012, Facebook (NASDAQ:FB) rocked the tech world when it announced it had paid billion for Instagram .

In April 2012, Facebook (NASDAQ:FB) rocked the tech world when it announced it had paid billion for Instagram . The purchase sent heads shaking and tongues wagging. Even late night TV got into the game as Jon Stewart, then host of The Daily Show, famously quipped, "A billion dollars of money?

a person in a dark room © Provided by IBT US In April 2012, Facebook rocked the tech world when it announced it had paid $1 billion for Instagram. The purchase sent heads shaking and tongues wagging. Even late night TV got into the game as Jon Stewart, then host of The Daily Show, famously quipped, "A billion dollars of ... money? For a thing that kind of ruins your pictures?" 

Now, just six years later, it looks like Facebook CEO Mark Zuckerberg gets the last laugh. In an analysis conducted by Bloomberg Intelligence, analyst Jitendra Waral estimates that Instagram would be worth a whopping $100 billion, assuming it was still a stand-alone company. 

Instagram will now tell you when you’ve seen all posts from the last two days

  Instagram will now tell you when you’ve seen all posts from the last two days Since Instagram’s algorithmic, out-of-order timeline is a mystery to all humankind, the company has rolled out a new feature that will let you know when you’ve scrolled through all new posts from the last 48 hours. When you come across it, you’ll see a big green checkmark and a message saying “you’re all caught up.” Beyond the line break will be posts that have been up for longer than two days mixed with more recent ones you’ve already seen and scrolled past. Older posts might still technically be new to you depending on your Instagram habits, but 48 hours seems like a reasonable marker.

For instance, an investment firm might have much more success on Facebook than they would on Instagram . Get Social Media Tips Straight to Your Inbox and Become a Better Marketer.

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Just Six Years Ago...

At the time of the purchase, Instagram reportedly had 30 million iPhone-user accounts and an estimated 1 million new Android users when the app for that operating system was released. The company had no revenue and no business model to speak of. Facebook, meanwhile, was preparing for its IPO the following month and its users were uploading 250 million photos per day, illustrating the growing importance of photo sharing. 

Plenty of things have changed since then. Instagram recently announced that it had surpassed 1 billion monthly active users (MAUs) -- compare that to Facebook's 2.2 billion. While Facebook's user growth is slowing, Instagram's growth will probably continue to accelerate and it is expected to account for 28% of its parent company's mobile ad revenue for 2018. "With its rapidly increasing advertiser base, [Instagram] will quickly become the engine that drives growth for the whole," according to market research company eMarketer, which estimates that Instagram will account for as much as 40% of Facebook's revenue by 2020. 

Instagram Has Become Facebook's Best Investment

  Instagram Has Become Facebook's Best Investment Instagram Has Become Facebook's Best InvestmentNow, just six years later, it looks like Facebook CEO Mark Zuckerberg gets the last laugh. In an analysis conducted by Bloomberg Intelligence, analyst Jitendra Waral estimates that Instagram would be worth a whopping $100 billion, assuming it was still a stand-alone company.

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“Despite all the noise around Facebook , Instagram has become an absolute monster in terms of user growth and engagement (with Instagram now over 1 billion users per day and Instagram stories over 400 million),” BTIG wrote.

The Evolution Continues

Waral believes that Instagram will eclipse 2 billion MAUs over the next five years and that it could potentially surpass Facebook's number of active users, pointing to Instagram's faster adoption curve.

The entry into video is likely to be a main growth driver, and it began in earnest when Instagram Stories debuted in August 2016, which allowed users to share multiple short videos within a 24-hour time frame. The move, based on a similar feature in Snapchat, was followed by a rapid increase in both users and engagement levels. Instagram recently announced that its Stories feature surpassed 400 million daily active users, more than two times bigger than Snap's offering. The photo-sharing network is now pushing further into the video segment, with the recent launch of IGTV, a new feature that will allow creators to upload videos that are up to an hour long, far exceeding the previous limit of one minute.

Instagram will now tell you when you’ve seen all posts from the last two days

  Instagram will now tell you when you’ve seen all posts from the last two days Since Instagram’s algorithmic, out-of-order timeline is a mystery to all humankind, the company has rolled out a new feature that will let you know when you’ve scrolled through all new posts from the last 48 hours. When you come across it, you’ll see a big green checkmark and a message saying “you’re all caught up.” Beyond the line break will be posts that have been up for longer than two days mixed with more recent ones you’ve already seen and scrolled past. Older posts might still technically be new to you depending on your Instagram habits, but 48 hours seems like a reasonable marker.

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This move is seen as a direct challenge to Google's YouTube, a division of Alphabet. While there are no plans to advertise on IGTV to start out, Instagram CEO Kevin Systrom said it's "obviously a very reasonable place [for them] to end up." He continued by saying there would also eventually be a revenue-sharing deal with creators. 

The Opportunity Will Likely Get Bigger From Here

While Facebook's acquisition of Instagram was widely questioned at the time, it seems rather prescient now. Digital video ad spending in the U.S. is expected to grow 25% in 2018 to nearly $7.9 billion, according to eMarketer via the New York Times. For its part, Instagram is expected to produce nearly $5.5 billion in ad sales this year, up more than 70% over 2017.

Those who have feared slowing growth at Facebook's flagship social network need to look no further than Instagram to see where the next generation of the company's growth will come from.

This article originally appeared in The Motley Fool.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Danny Venaowns shares of Alphabet (A shares) and Facebook. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Facebook. The Motley Fool has a disclosure policy.

'Can I ask how you got this?' - Irish rugby star Jamie Heaslip left stunned when his stolen watch turns up online .
Irish rugby star Jamie Heaslip was left stunned when a valuable watch which was stolen from him five years ago turned up online. Heaslip spotted his Breitling watch, which was given to him as a memento of his 2013 Lions rugby tour, on Instagram when he was tagged in a post.“Can I ask how you got this? It was stolen off me in November 2013,” he wrote. © independent.ie Jamie Heaslip The poster, a German-based watch collector, was unaware the watch had been stolen and bought it in good faith from a seller on eBay two years ago, the Irish Mail on Sunday reports.

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