US News The Weeknd cuts ties with H&M over 'racist' advert

11:18  09 january  2018
11:18  09 january  2018 Source:   news.sky.com

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The cultural reckoning for retailer H & M may not be over after the company apologised for an advertisement that was seen as racially insensitive. After the clothing brand released a photo showing a young black boy with a sweater claiming the wearer is “the coolest monkey in the jungle”

Latest News. The Weeknd cuts ties with H & M over ' racist ' advert The Weeknd cuts ties with H & M over ' racist ' advert . "woke up this morning shocked and embarrassed by this photo," he wrote. "i' m deeply offended and will not be working with @ hm anymore "

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The Weeknd has announced that he is cutting ties with fashion retailer H & M following a controversy over a ' racist ' advert . The Weeknd . By Luke Morgan Britton Jan 8, 2018. Fashion retailer hit with accusations of racism .

This H & M ad has been slammed as racist . Photo: Instagram. An undated photo of an advert for a hoodie by H & M . Clothing giant H & M has apologized Monday, Jan. The Weeknd wasn’t the only one to take offense to the ad. H & M has caught major heat over the last couple of days for the image. Even The Weeknd cut ties with the brand.

The Weeknd has severed ties with H&M, with the singer saying he was "deeply offended" by an advert for a children's hoodie.

The Canadian singer, who has a clothing line with the retailer, said he was "shocked and embarrassed" after the company posted an ad of a black child in a sweatshirt with the words "coolest monkey in the jungle" on the front.

The Weeknd performs at Lollapalooza Brazil © Getty The Weeknd performs at Lollapalooza Brazil

H&M's ad has received widespread criticism on social media - including from basketball star LeBron James - with many people describing it as racist.

The Swedish low-cost fashion brand has apologised and removed the image.

The advert for a children's hoodie © Other The advert for a children's hoodie

In a statement, H&M said: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."

The company added that it understood and agreed with The Weeknd's reaction, adding that it would "continue the discussion" with the 27-year-old musician and his team.

"We are deeply sorry that the picture was taken," a spokesman said.

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